Advanced Armament Company (AAC), known as “The Silent Authority” and pioneering leader in firearm sound suppression since 1994, has restructured and relaunched. JJE Capital Holdings, which owns several brands in the shooting and outdoor industries, recently purchased AAC with the mission to strengthen the brand and to reaffirm its dedication to customer support, while building on its core strengths of producing reliable, premium-performance suppressors for the modern military warfighter, defense professionals and shooting enthusiasts.
To maintain brand continuity and to ensure forward engineering and customer service, AAC will be staffed with a deep bench of suppressor industry professionals and alumni, including Senior Program Manager Ben Bachmeier. This brand initiative represents a new chapter for the organization and its loyal consumers, as well as for the advancement of firearm suppressor technology.
“We are fortunate to have acquired the former Advanced Armament Corporation intellectual property and brand name,” said Bachmeier. “This has given us the opportunity to start fresh with people who have been involved with and have been passionate about this brand for a long time, including myself. It is my intention to take care of the people that have, over the years, helped propel the AAC brand to its leading position in the industry.”
AAC will provide service and repair of all legacy suppressors from the former corporation and provide a new lifetime warranty for all new suppressors manufactured under the relaunched brand. The company is also updating its website in the coming months and standing up a new Customer Service Center at its corporate and operational headquarters in Huntsville, AL.
“The consumer is our main focus,” Bachmeier continued, “whether it is servicing current AAC products already in the field or developing new products based on what our customers need for their specific professional, competitive, or recreational shooting endeavors. And to our existing customers, we want to say that AAC hears you and we are going to do everything we can to take care of you...now and into the future.”