Wiley X Once Again Set to Raise Thousands of Dollars to Support Important Breast Cancer Research

by
posted on March 14, 2012
sinews.jpg (126)

For the third consecutive year, leading protective eyewear manufacturer Wiley X, Inc. will be raising thousands of dollars for The Breast Cancer Research Foundation (BCRF), through an ongoing fundraising program linked to sales of its popular Lacey sunglasses.  Throughout 2012, Wiley X will donate $3 from the sale of each polarized or non-polarized Lacey model to support the efforts of this long-standing and proven charitable organization.

"We're proud of our continuing partnership with The Breast Cancer ResearchFoundation and the way consumers have stepped up to help us help this very important cause," said Wiley X Co-Owner Myles Freeman, Jr.  "It's hard to find a family that hasn't been effected by this disease in one way or another.   For this reason, all of us in the Wiley X family are committed to assisting BCRF in its noble effort — to find a cure for breast cancer in our lifetime," added Freeman.

Designed specifically for women, the Lacey is one of Wiley X's best-selling models.  Everyone who purchases a pair of stylish Lacey sunglasses receives more than just the most advanced vision protection on the market.  They also receive the positive feeling that comes from supporting research directed towards finding a cure for the leading cause of cancer deaths among women.

Throughout the year, Wiley X's program and the product itself will help to raise both money and awareness.  The Lacey features an attractive Cotton Candy colored frame matched with either Coral Pink or Polarized Bronze lenses.  The model's continuing link to the support of breast cancer research is promoted through the company's catalogs and sales literature, as well as through a signature BCRF Pink Ribbon cling sticker that is attached to each pair.  "In addition to scientific research, one of the biggest weapons against this disease is increased awareness," added Freeman. 

Despite its distinctively feminine style, the Wiley X Lacey offers the same protection that has made Wiley X a leading provider of eyewear to U.S. military and law enforcement worldwide.  In addition to protecting women's eyes against 100% of harmful UVA/UVB rays, the Lacey has earned stringent ANSI-Z87.1-2003 High Velocity Impact rating, for occupational-grade vision protection against a variety of dangers encountered in the outdoors.  In fact, Wiley X is the only premium performance sunglass brand with this impressive rating on every pair of sunglasses it makes.

The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research.  In 2011, BCRF awarded $36.5 million to scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China.  Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs.  With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country and is designated an "A+" charity by The American Institute of Philanthropy, the only cancer organization to achieve this.

Latest

cartridge cases
cartridge cases

Solving Issues with Brass Casings

Recently, while shooting a Norinco SKS, I experienced a failure to go into battery. Upon removing the cartridge, I found the round to be “shrouded” by another brass casing.

Handgun Grip Vs. Hold: What's the Difference?

Grip and hold on the firearm are often viewed by handgun shooters as one and the same. However, seasoned defensive and competitive shooters break down handgun shooting stability into two distinctly but equally essential subcomponents: grip versus hold.

First Look: FN America FN 303 Tactical Less Lethal Launcher

New from FN America is the FN 303 Tactical Less Lethal Launcher with a modular chassis system that allows operators and armorers to quickly customize the buttstock, grip or sighting system.

First Look: Diamondback Sidekick Rimfire Revolver

Diamondback Firearms is introducing the Diamondback Sidekick, a 9-shot, single- and double-action rimfire revolver that has an interchangeable swing-out cylinder.

Wilson Combat Unveils Their Latest Expansion

Wilson Combat recently underwent a $10 million upgrade to its facilities, which will help the company keep pace with ever-growing demand. 

Springfield Armory Donates Firearms, Equipment to Lake Ozark PD

Springfield Armory has donated guns and equipment to the city of Lake Ozark (MO) Police Department to ensure its officers can effectively protect and serve the law-abiding citizens in its jurisdiction.

Interests



Get the best of Shooting Illustrated delivered to your inbox.