US PALM Brand and Legacy Products Return

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posted on September 13, 2018
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The U.S. Primary Armament & Logistical Manufacturing (US PALM) brand has returned after its August 2017 closure, and the company's legacy product line will be showcased at the SHOT Show in 2019. In cooperation with original founder and product designers, and with the help of Century Arms, US PALM will proceed with the innovative product development for which it is known—including soon-to-be-released designs and prototypes that never made it to market

“In this area of brand acquisitions and company mergers, there are some brands and products that need to be kept alive and untainted. US PALM is a perfect example,” said Chip Hunnicutt, Century’s director of marketing. “As a leading seller of AK rifles for nearly 40 years, Century feels it is important to keep US PALM’s brand and level of craftsmanship in producing quality magazines and grips alive, so consumers won’t have to settle for imitations or knockoffs.”

“We’re really excited that we were all able to make this happen and to see US PALM continue to deliver the highest quality AK accessories,” said Rob Anderson, US PALM founder and co-owner. “Century’s significant history with the AK platform made them a logical fit for this effort and their energy regarding this project and insistence on sticking with our original vision has been impressive. The fact that we are heavily involved in this process and not simply being swallowed up by a massive corporate conglomerate was very important to us. We can’t wait to see where Century takes US PALM in the next chapter of its life.”

The company’s legacy products will be on display and the company’s founders will be on-hand to meet and greet shooters during the Red Oktober shooting event, Oct. 5 to 7, in Utah. “It’s important to us that our supporters and the shooting community at large know this is a direction we not only support, but are excited about,” said Brandon Finch, a US PALM co-owner. “Red Oktober has become an impressive gathering for AK enthusiasts and a logical place for us to close out the year and set the stage for US PALM’s new beginning.”

“Working with the original brand co-owners and designers, US PALM legacy magazines, instantly recognizable by their distinctive waffle and tread design, and US PALM grips favored for their exceptional ergonomics, will still be available under the original brand while staying true to their authentic vision,” Hunnicutt said.

Century Arms plans to have an updated US PALM website in the coming months and to introduce the brand and its product line, but you can now follow US PALM on Facebook and Instagram.

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