Sellmark Acquires INFORCE

INFORCE’s line of lights and other accessories joins the Sellmark line of products.

posted on May 19, 2022
Sellmark acquires INFORCE

Sellmark has acquired INFORCE, a company that designs, engineers and manufactures branded and OEM products for consumers and a variety of U.S. and international customers. Its American-made lighting systems—which include helmet lights, flashlights, weapon lights and IR illumination for night-vision compatibility—are currently issued by every branch of the U.S. military, as well as federal, state and local law enforcement agencies.

“We’re excited to add INFORCE to our family of brands,” said Sellmark founder and Chief Executive Officer James Sellers. “The brand and products are a perfect fit for Sellmark. We strive to be the number one developer of brands and products for outdoor lifestyles. Given the robust customer base of military, law enforcement and quality-minded customers, the INFORCE brand fits seamlessly with our mission.”

The acquisition adds INFORCE to a growing number of Sellmark brands that includes Sightmark, Pulsar, Firefield,Kopfjäger and BulletSafe  The products are available from retailers in every state across the nation and in more than 50 nations. European demand alone was brisk enough that the firm tripled the size of its Bulgaria-based facility in 2020. Sellmark firms offers night vision, laser sights, boresights, thermal scopes, tactical rifle scopes, red dot sights, hunting scopes, shooting rests, tactical lighting solutions and law enforcement products. 

“Since day one, INFORCE has been committed to providing industry-leading rifle and pistol lights and accessories,” said Matthew Wolfe of INFORCE. “We are excited to partner with Sellmark and continue our commitment to quality products for our consumers and military and law enforcement partners.”

Sellmark, headquartered in Mansfield, TX, is a recognized leader in the firearm industry and continues to expand to meet demand. In 2020 it moved part of its operation into a nearby facility that was formerly a Pier 1 warehouse. Last year it broke ground on an all-new, 50,000-square-foot international headquarters.

INFORCE, based in Rhode Island, is an Emissive Energy brand. The company currently produces standalone flashlights and light systems mountable to pistols, rifles and helmets for every outdoor scenario, from camping and low-light shooting or hunting to high-stakes, close-quarter operations.



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