GSM Outdoors Acquires TruGlo

by
posted on January 21, 2021
gsm-acquires-truglo.jpg

GSM Outdoors, a multi-brand manufacturer and technology innovator of shooting and hunting products, has acquired TruGlo, a highly recognized name in the outdoor industry for more than 25 years. The company launched in 1993 when Paul LoRocco invented the first multi-color fiber optic archery pin sight, but the quick acquisition was a natural fit for firearms. It wasn’t long before the company harnessed the approach in a line of gun sights. 

“The LoRocco family has done a tremendous job pioneering the way in fiber optic and tritium sights while building a diverse product base for their customers in both the firearms and archery industries” states GSM CEO, Eddie Castro. “It is such an honor to continue the legacy they’ve built by adding such an iconic brand as TruGlo to our portfolio of premium outdoor products.”

Assembled in the U.S.A., TruGlo also manufacturers the only patented, fully encapsulated tritium sight on the firearm market. Glowing bright both day and night, TFX sights have a compact snag-free design, longer sight radius, and durable construction.

“Timing really couldn’t be better,” said GSM Senior Vice President of Sales & Marketing Ben Smith. “We have a resurgence of avid outdoorsman and firearm owners spending additional time in the field or on the range and an unprecedented amount of new firearm owners entering the market. TruGlo’s broad line of premium products really complements what GSM already has to offer, allowing us to continue to strengthen our relationships with our retailers, while simultaneously allowing the customer a better shopping experience.”

GSM Outdoors, which was established in 1999 and is based in Grand Prairie, TX, acquired knife and tool maker Cold Steel late last year. In 2019 it added Birchwood Casey to a stable of firms that also includes Rival Arms, Walker’s Game Ear, Crossfire Gear and many others.

Latest

The new FN America FN High Power pistols
The new FN America FN High Power pistols

New for 2022: The FN High Power

With the recent sales success of Hi Power-based pistols, FN America has entered, or re-entered, the fray with its new High Power, and enhanced version of the Browning Hi Power FN made for more than eight decades.

Federal and Speer Awarded FBI Contracts

Federal Premium and Speer Ammunition were both recently awarded contracts with the FBI for four ammunition categories.

Editor's Pick: SHOT Show 2022 Industry Day at the Range

Here are five neat things that caught our attention at the SHOT Show 2022 Industry Day at the Range.

First Look: SIG Sauer Equinox Elite Family of Pistols

SIG Sauer has launched a new series of pistols, the Equinox Elite.

Warne Launches New Line of Holsters

Warne is no stranger to quality, producing scope-mounting solutions that are among the best available. The company has now entered an entirely new market with two exciting holsters for everyday carry.

First Look: Colt Python Revolver with 3-Inch Barrel

Colt recently released its Python revolver with a more concealed-carry-friendly 3-inch barrel.

Interests



Get the best of Shooting Illustrated delivered to your inbox.