
Beretta Holding has acquired 1,250,100 shares of Ruger common stock for roughly $46 million, nearly 7.8 percent of the firm’s outstanding shares. The Securities and Exchange Commission filing states the current move is an effort to increase strategic collaboration between the legendary gunmakers.
When the news was disclosed it quickly boosted the price of Ruger shares by 6.3 percent. According to a Webull report, “Beretta stated it acquired the shares using its working capital and, while not currently seeking to take control of Ruger, it planned to open talks with management about potential business and strategic partnerships. This news seemed to overshadow developments in Canada, where the government was set to announce details of its compensation program for outlawed assault-style firearms.”
Shares of Ruger hit a 52-week high after the announcement at $42.88. Their price is up 23 percent in a year in which gun sales figures nationwide continue to be slower than 2024. That ability to weather drops in demand is reflected in Webull’s statement that, “Ruger’s shares are not very volatile and have only had 4 moves greater than 5 percent over the last year.”
The official Securities and Exchange Commission document, which was filed on Sept. 15, states Beretta Holding, “…anticipates engaging in discussions with members of the Issuer’s [Ruger’s] management and the Issuer’s board of directors regarding the Issuer’s business, industry developments, and potential areas of operational and strategic collaborations. The Reporting Person [Beretta Holding] does not have a present intention of seeking control of the Issuer. The Reporting Person intends to continuously evaluate its investment in the Issuer. Depending on various factors, including, but not limited to, the Issuer’s financial performance, industry conditions, market prices of the Shares, general economic and market conditions, and other relevant considerations, the Reporting Person may, from time to time at any time, take such actions with respect to its investment as it deems appropriate.”