New for 2020: Federal Punch Personal Defense Ammo

Federal Ammunition has introduced a new line of defensive loads called Punch ammo. Punch provides a great option for common self-defense use—where performance through more complex duty barriers, like those in the FBI protocol test, are less likely to be a factor.

“Many personal defenders think, ‘If it works for law enforcement then it’s good for me.’ That is a great guideline and still our ultimate recommendation,” said Federal Handgun Product Manager Chris Laack. “But that may add features not required for everyday carry for everyone.”

Federal saw a need for a reliable, accurate, terminally effective option that doesn’t have to be the top-scoring product in duty ammunition test procedures. “Concealed-carry permit holders, especially new shooters, need an uncomplicated answer to the question ‘What ammo do I need for self-defense’,” Laack said. “Things to consider such as function, reliable ignition, barrier performance, terminal performance, ballistics and other considerations are a lot to digest for most people. What some consumers really need to know is it will function in their gun, every time, and that it will be effective stopping a threat as quickly as possible. Punch is our easy answer for them.”

Most concealed-carry permit holders are less concerned with factors such as barrier penetration through steel, plywood and auto glass and more concerned about choosing a bullet engineered from the ground-up to stop an attacker and work effectively in their chosen firearm. And, as the data shows, Punch bullets perform well in the tests that matter most to the average shooter—penetration and expansion through bare gel and heavy clothing. Federal has made Punch ammunition a natural choice for concealed carry.

Punch ammunition features Federal’s smooth-feeding nickel-plated cases, advanced powders, and the reliability of high-quality, sensitive primers. With it, self-defenders can be assured its components will do its job when it matters most.

The five new Punch options include a .380 ACP 85-grain offering with a muzzle velocity of 1,000 fps, a .38 Spl. +P 120-grain load at 1,070 fps, a 9 mm 147-grain load at 1,150 fps, a .40 S&W 165-grain load at 1,130 fps and a .45 ACP 230-grain load at 890 fps. All are available immediately with MSRPs from $15.95 to $20.95 per box of 20.