2020 Women's Innovation Product of the Year

posted on January 14, 2020
Every year, Shooting Illustrated staff members gather to review the firearms, optics, gear and ammunition launched in the past year. Out of this group, they choose the best of each category, which become the recipients of the next year's Golden Bullseye awards. For 2020, SI staffers chose the Cheata Tactical Trotter Bra as the Women's Innovation Product of the Year. Here's what SI Associate Editor Kristen Walter had to say about the gun:

The bra comes with instructions on how to properly position it, and the company also has a video of how to put it on, in case there is any confusion. It’s a simple, four-step process that guarantees your girls will stay in place. By following the steps, the chest area becomes anchored down without discomfort. Additionally, the bra comes in seven different sizes based on your chest measurement. If you don’t know your size, then you can easily take a tape measure or piece of string to get the measurement. If you aren’t sure how to do that, the company has a video for that as well.

Despite all the benefits, the Tactical Trotter Bra is not without its quirks. The one downside for me was that, being a full-figured woman, I didn’t like how the bra came all the way down to my tummy. Because of this, the bra tended to ride up a little because I have a bigger mid-section. This is just my personal experience and will most likely not be a problem for women who have flat stomachs. Nonetheless, it did bother me, and I know there are women with similar body shapes to myself that might find this annoying, so it is something to consider.

In the long-run, the Cheata Tactical Trotter Bra gets the job done. Its intended purpose is to provide women with support and comfort, while compressing the chest-area so a multitude of activities become easier. The girls are great, but with this bra, they become more manageable.

For the full review of the Cheata Tactical Trotter Bra, 
click here.

To qualify for consideration for a Golden Bullseye Award, the product must have been recently introduced and available to consumers prior to the selection of the Golden Bullseye Awards. Each potential product has to have been used/tested by a staff member or regular contributor to the magazine and/or affiliated media. In that testing, the product must be reliable in the field, meeting or exceeding the evaluator’s expectations. It must be innovative in design and function, readily perceived as a value to the purchaser and styled in a manner befitting the shooting and hunting industry and, perhaps more importantly, its enthusiasts.


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