Trijicon Holding “The Science of Brilliant” Roadshows

posted on October 5, 2021
Trijicon logo

Trijicon, global provider of innovative aiming solutions for the shooting, military, hunting and law enforcement markets, has officially kicked off its inaugural “The Science of Brilliant” roadshow. The educational, hands-on experiences began in September and run through December 2021. Events take place at a number of prominent dealers across the nation.

Those who attend will come away with free Trijicon gear and can enter in a drawing for a chance to win a Triicon Tenmile 5-50x56 mm riflescope. They’ll also have an opportunity to see more than 100 of the company’s latest products, including reflex sights, night sights, thermal night-vision optics and riflescopes. Trijicon’s legendary durability and “The Science of Brilliant” protocol will be on full display through interactive displays that highlight the company’s testing of the optics against heat, drop, recoil and immersion, along with other product demonstrations.

“The Science of Brilliant” roadshow allows Trijicon to support out dealers while providing customers with a rare opportunity to experience our full line of products,” said Stephen Bindon, Trijicon president & CEO. “The roadshow is our grassroots approach to exposing more people to Trijicon products while showing our appreciation for our current customers and dealers.”

The “Science of Brilliant” roadshow is making stops at the following dealers in October, with more being added regularly (visit the web page for a complete list of events): Williams Gun Sight Co, Davison, MI, Oct. 1 to 2; Peacemakers, Howell, MI, Oct. 8 to 9; Ann Arbor Arms, Ann Arbor, MI, Oct. 15 to 16; The Outpost Armory, Murfreesboro, TN, Oct. 22 to 23; and Mark’s Outdoors, Vestavia Hills, AL, Oct. 29 to 30. Visit the website for times and convenient links to each retailer.

It was 40 years ago when a Ford Motor company engineer named Glyn Bindon, who formulated the Bindon Aiming Concept, established Trijicon. Since that foundation in 1981 the company has created advanced sighting systems used by consumers, law enforcement and the military across the globe—a long list that includes the now-legendary ACOG.


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