The “Science of Brilliant Roadshow” Returns

Trijicon hits the road to show off its latest and greatest gear for America's gun owners.

posted on April 25, 2023
Trijicon logo

Trijicon, manufacturer of aiming solutions for the shooting, hunting, military and law enforcement markets, has begun its second full year of the popular “The Science of Brilliant Roadshow.” The program visits prominent dealers across the nation, giving a hands-on experience to enthusiasts with the company’s line of Brilliant Aiming Solutions and providing detailed information on their virtues are advantageous afield.

“Our grassroots approach to the roadshow has been received very well by both consumers and our dealers,” said John Trull, Trijicon vice president of sales and marketing. “The Spring edition of the 2023 roadshow will focus primarily on the western half of the U.S. as we strive to support our valued dealers and customers all across the country.”

Attendees can see more than 100 Trijicon products including riflescopes, reflex sights, night sights and thermal night-vision optics, as well as walk away with free Trijicon gear and enter for a chance to win a Trijicon Tenmile HX 3-18x44 mm riflescope. The company’s legendary durability and it’s The Science of Brilliant testing protocol are showcased and interactive displays highlight the firm’s commitment to producing optics that meet those strict heat, drop and immersion standards. Enthusiasts will also experience other product demonstrations during each of the events.

The Spring 2023 edition of The Science of Brilliant Roadshow runs through June 17. Stops include Castle Rock, CO (this weekend), St. George, UT, Tigard, OR, Bellevue, WA, Fife, WA and Coeur d’Alene, ID. More will be scheduled soon. Visit the company’s Roadshow web page under the Community Tab on for complete details, including dates, locations and times.

This is the second full year of Roadshow events, although the company launched the program with an abbreviated schedule in the fall of 2021. Response by enthusiasts and retailers has been positive, feedback that has driven the outreach program into its third year.


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