Smith & Wesson to Acquire Crimson Trace Corporation

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posted on July 27, 2016
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Smith & Wesson announced that it has signed a definitive agreement to acquire Crimson Trace Corporation (Crimson Trace), the industry leader in laser sighting systems and tactical lighting for firearms, for $95.0 million, subject to certain adjustments, utilizing cash on hand. 

Crimson Trace has long been a key supplier of laser-sighting systems for Smith & Wesson. For more than two decades, Crimson Trace has provided consumers, military units, and law enforcement officers around the globe with the world’s largest selection of award-winning laser sight and tactical light products.  Crimson Trace offers more than 225 products and is widely recognized as the world’s leading brand of laser sights for firearms.  Its award-winning innovations include the Lasergrips, Laserguard, and Rail Master platforms.  The company’s product line also includes the Defender Series, Lightguard, and its new LiNQ™ wireless activation system.   

Crimson Trace was founded 22 years ago and has organically generated a ten-year, compound-annual revenue growth rate in excess of 10 percent.  The company maintains a product development team that has an established track record of launching high-quality, innovative laser sighting products.  As a result, its products maintain a premium position with hundreds of independent retailers as well as large sporting goods retailers, including Cabela’s, MidwayUSA, Nation’s Best Sports, and internet retailer Optics Planet, Inc. 

James Debney, Smith & Wesson President and Chief Executive Officer, said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting, and rugged outdoor enthusiasts.  As the undisputed leader in the market for laser sighting products, Crimson Trace serves as an ideal platform for our new Electro-Optics Division.  Firearms purchasers frequently buy electro-optic accessories to enhance the capabilities and performance of their firearms.  The growth that Crimson Trace has delivered is a testament to the high product quality and the robust product development capability that Lane Tobiassen, President and Chief Executive Officer of Crimson Trace, and his team have established.  That capability, combined with Crimson Trace’s leadership position in the market for laser sights, provides a solid framework for organic and inorganic growth.” 

Lane Tobiassen, who joined Crimson Trace in 2005, will serve as President of the new Electro-Optics Division of Smith & Wesson, and will report directly to Debney.  The Crimson Trace management team and workforce, as well as its base of operations, will remain in Wilsonville, Oregon after the acquisition.  

Tobiassen said, “It is a great honor to lead Crimson Trace into this exciting new chapter in our history by joining the Smith & Wesson team.  Since 1994, we have designed and brought to market more than 225 products, all of which reflect the passion, dedication, and spirit of innovation of our design engineers, production workforce, customer service representatives, and marketing and sales professionals.  As the new Electro-Optics Division of Smith & Wesson, we believe that our capabilities, combined with inorganic opportunities to acquire related technologies, will expand the reach of our existing market footprint.  This makes us a great fit for Smith & Wesson, a legendary company with an iconic brand, world-class products, and markets that include consumer, law enforcement, and international channels.  We look forward to offering consumers exceptional performance from two of the industry’s most trusted names.” 

 

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