Silencerco acquires SWR

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posted on September 19, 2011
sinews.jpg (78)

The acquisition, which was agreed to on August 9th, will serve the industry and consumers by combining the forces of two companies that have a common history of innovative products and superb customer service. This merger will result in streamlined manufacturing resulting in decreased delivery times and most importantly, more innovative product design and increased brand awareness. This merger creates a new benchmark for customer service and product innovation.

The merger of Silencerco and SWR (Southeastern Weaponry Research) positions the new entity to be the foremost innovative manufacturer of sound suppression technology in the country. Manufacturing of both company product lines will be performed in Utah at the Silencerco facility. The addition of new equipment and resources will allow Silencerco and SWR to service the law enforcement, military and consumer industries with increased productivity, shorter wait times for delivery and will add to the unique and innovative product design that will further revolutionize the firearm suppression industry.

The union will also result in a larger social media presence and increased brand awareness by combining marketing support for both brands into a larger single network. Together they will continue to offer individual product lines under their original brands.

Josh Waldron, CEO of Silencerco states, "Acquiring SWR seemed like a natural step. I believe this will be very good for both companies and for the industry."

"I am excited about this acquisition, it provides SWR with the resources it needs to elevate production, innovation, and service to a level that was otherwise out of reach," said Henry Graham, President of SWR.

Henry Graham, the current President of SWR, will continue to be available to his existing networks as Director of SWR at Silencerco. SWR products will continue to be manufactured and supported, and technical support for legacy SWR products will remain unchanged. The new relationship between Silencerco and SWR will enhance manufacturing, reposition branding and marketing efforts into a larger, more effective social network, and continue in offering preeminent individualized customer support

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