MidwayUSA’s Board of Directors promoted Matt Fleming to the position of company CEO/President late last week. The change takes effect immediately.
Fleming joined MidwayUSA in 2001 as a sales and marketing manager and in 2004 was named vice president of sales and marketing. He became company president in 2009 and led MidwayUSA into a period of tremendous growth that continues to this day. The company’s number of customers increased by more than 300 percent during his tenure and, despite that added volume, customer satisfaction rates also improved from 91 percent to 94 percent. Additionally, under his tenure as president, MidwayUSA received two consecutive Malcolm Baldrige National Quality Awards.
MidwayUSA Founder, former CEO and Chairman of the Board of Directors Larry Potterfield relinquished his role as CEO, but will continue to serve as the Chairman of the Board of Directors and will work closely with Fleming throughout the transition. “Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years,” Potterfield said. “His exceptional leadership qualities, attention to detail and focus on serving customers make him the perfect choice to lead MidwayUSA into the future.”
Although Fleming becomes the first non-family CEO in the company’s history, MidwayUSA will continue to operate as a family-owned business. “Growing up as a shooter, hunter and outdoorsman, I dreamed of having a career in the shooting, hunting and outdoor industry,” Fleming said. “Twenty years ago, that dream came true when my now friend and mentor Larry Potterfield gave me an opportunity to work at MidwayUSA. I can’t imagine another place where my personal values better align with the values of the company. The Potterfields are amazing people who put customers first, treat Employees like family, value strong supplier relationships and generously give back to our industry. I'm honored and humbled to lead our incredible high-performing employees and will do everything in my power to extend the wonderful legacy the Potterfields have established.”
