American Outdoor Brands Reports Increasing Firearm Sales

by
posted on December 11, 2018
american-outdoor-brands-notes-increasing-sales-f.jpg

American Outdoor Brands sales for the three-months ending Oct. 31 were up 8.9 percent compared to a year ago, according to the quarterly report it issued last week. Net sales for the period were $161.7 million, $13.3 million more than 12 months ago. Gross margin also improved by .7 percent.

The announcement comes at a time when many experts agree industry-wide sales volume has been slightly stagnant for the past two years. Early in October 2018, Small Arms Analytics & Forecasting Chief Economist Jurgen Brauer noted that after adjusting for concealed carry background checks and other administrative use of the National Instant Criminal Background Check System (NICS), “The sum total of likely U.S. firearms sales for the first three quarters of 2018 is about 9.8 million units, below the 11.4 million for the same period in 2017 and the 10.2 million for the same period in 2017.”

James Debney, American Outdoor Brands president and CEO, states in the report, “Our Outdoor Products & Accessories segment, a strategically important market that we first entered just four years ago, generated approximately one-third of our revenue in the quarter. Sales growth occurred in both our Hunting & Shooting product categories, as well as our Cutlery & Tool product categories, and came from a variety of retailers, particularly our online retailers.”

Debney added, “In our Firearms segment, revenue growth reflected the success of our ‘bundle’ promotions booked earlier in the year and shipped in the second quarter. New firearm products, which we define as products launched within the past twelve months, represented 26.6 percent of our firearm revenue in the quarter and included strong sales of our M&P Shield EZ pistol, which we launched in February of this year.”

American Outdoor Brands’ prior quarterly report, issued on Aug. 30, was also good news. In it, the company said sales had increased 7.6 percent.

Latest

Two suppressors
Two suppressors

First Look: SilencerCo Hybrid 46M Suppressor

SilencerCo is adding the new Hybrid 46M to their product line. The 46m represents the world's first modular large bore suppressor.

Why the Shotgun is One of the Best Options for Personal Defense

Like the revolver and the lever-action carbine, the shotgun is still around because it gets the job done and gets it done quite well.

Safety Recall for Smith & Wesson M&P Shotguns

A safety recall has been issued for all Smith & Wesson M&P 12 shotguns manufactured prior to Oct. 15, 2021. Two field reports of barrel cracking have been received by the company and, in an abundance of caution the recall was initiated.

I Carry: Smith & Wesson Shield Plus 9 mm Pistol in a Dark Star Gear Holster

In today's episode of "I Carry," we have a Smith & Wesson M&P9 Shield Plus carried in a Dark Star Gear Hitchhiker holster along with a True Tactical EDC pocketknife.

First Look: Work Sharp Precision Adjust Elite & Upgrade Kit

Work Sharp is a U.S.-based company that is known for making top-notch knife and tool sharpeners. The company's Precision Adjust Knife Sharpener is a proven performer, and it is capitalizing on the success of that sharpener with the release of the new Precision Adjust Elite and Upgrade Kit.

First Look: Blackhawk Custom Kydex Holster Builder

Blackhawk is a leader in law enforcement and military equipment, and now they have a new custom Kydex holster program where customers can build and order their own holster or magazine carrier directly on their website.

Interests



Get the best of Shooting Illustrated delivered to your inbox.