Sportsman’s Warehouse Merging with The Great American Outdoors Group

by
posted on January 5, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
sportsman-s-warehouse-merging-with-the-great-american-outdoors-group.jpg

Sportsman’s Warehouse, which was founded in 1983 and has grown to 112 stores in 27 states, announced on Dec. 21 it was merging with The Great American Outdoors Group, parent company of Cabela’s, Bass Pro Shops and other outdoor-specialty companies.  

“We are excited to be joining the Great American Outdoors Group,” said Sportsman’s Warehouse CEO Jon Barker. “This merger brings together the greatest brands in the outdoor industry. As we look to the future, the combined entities provide our passionate associates with greater opportunities to serve the outdoor enthusiast. I couldn’t be more proud of the nearly 8,000 Sportsman’s Warehouse associates and their success in building our brand over the last 33 years. We look forward to a smooth transition and building our partnership.”

“Today is a happy day for our companies, outdoor enthusiasts and for the cause of conservation,” said Bass Pro Shops Founder and Great American Outdoors Group Leader, Johnny Morris. “As outdoor sports specialists with unwavering dedication to people who fish, hunt and enjoy the outdoors, we greatly admire the passionate team at Sportsman’s Warehouse for their commitment to their customers and the sports we all love. By combining our best practices, our aim is to give our customers a best-of-the-best experience while further uniting them to support conservation.”

Between just the Cabela’s and Bass Pro Shops retail outlets, The Great American Outdoor Group oversees operations at a total of 169 brick-and-mortar stores. More than 500 million outdoor enthusiasts visit the two companies’ websites annually.

Sportsman’s Warehouse started in West Jordan, UT. In 2019 it purchased and reopened eight former Field & Stream outlets—each with a footprint of roughly 50,000 square feet—in Michigan, New York, North Carolina and Pennsylvania. Its inventory, like Cabela’s and Bass Pro, includes firearms, ammunition and accessories.  

Latest

Steelhead Outdoors' Limited-Edition Founders Pistol Lock Box
Steelhead Outdoors' Limited-Edition Founders Pistol Lock Box

First Look: Steelhead Outdoors' Limited-Edition Founders Pistol Lock Box

Finished with in patriotic royale blue and crimson red colors.

Mechanical Advantage

There are two things which cause you to miss. Here's how to correct both of them.

First Look: Mission First Tactical 5L Achro Sling Bag

Keep your gear on you without standing out from the crowd.

First Look: Streamlight SL-SideSaddle Light

Add a little light to your hat or helmet.

NRA Foundation Grant Program Fueling the Future

In 2024 alone, The NRA Foundation awarded $8.6 million in state fund grants.

Interests



Get the best of Shooting Illustrated delivered to your inbox.