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Gunwerks Buys Revic Optics

Gunwerks Buys Revic Optics

Cody, WY-based Gunwerks acquired Revic Optics in January, a riflescope manufacturer based in the same city. Both companies will now operate under a single roof and share management.

Revic’s PMR 428—its first enthusiast product—is a high-performance long-range riflescope with an integrated ballistic solver, weather station and illuminated heads-up display for quick and accurate firing solutions. The unit utilizes onboard atmospheric sensors to provide real-time data and on-the-fly adjustments without the need for the shooter’s eye to leave the optic.

“We started working on the Revic project back in 2013,” said Aaron Davidson, Gunwerks CEO. “Revic was originally a Gunwerks skunkworks project. We spun it out as a stand-alone startup company to push towards a viable product. It took a few years to get the right team assembled and bring the technology to market. With its first product on the market and a talented engineering team bringing up several more, it was time to bring it back into the corporate control of Gunwerks.”

Gunwerks was announced as the recipient of a grant-and-loan package valued at $6 million by Wyoming in October, part of the state’s economic-development efforts to attract and retain jobs in the region. “We’re not just a gun company,” Davidson explained to the Cody Enterprise at the time. “We’re not necessarily a manufacturing company. We’re an innovation company.”

“By combining Gunwerks and Revic, we are poised to develop the market in the e-optics category just as we have the long-range rifle market,” said Davidson shortly after the acquisition. “We have the advantage of being first to market, but the industry is on the verge of an explosion of smart-optic offerings with many coming to market or announced this month surrounding SHOT Show. It’s about to get a lot more competitive around here, which is what we like to see. Competition drives innovation.”

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