Vista Outdoors Sporting Products Announces New Name

Will be spun off from the larger Vista Outdoor group.

posted on August 15, 2023
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Vista Outdoor—the parent company of 41 companies that specialize in manufacturing sporting and outdoor lifestyle products—announced its new name and identity will be The Kinetic Group upon completion of the planned spinoff of Vista Outdoor’s Outdoor Products business. The name surfaced among employees and represents the energy behind the company and its leading ammunition brands.

The change will be imperceptible to enthusiasts. “The Kinetic Group will be our name moving forward after the separation and be used for corporate identity to bring employees and stakeholders together with a common purpose and strategic approach,” said Jason Vanderbrink, Vista Outdoor Sporting Products President and CEO. “To hunters and shooters, their favorite brand of ammunition will take center stage as it always has—they’ll look for CCI, Federal, Hevi-Shot, Remington and Speer on the shelf, at events and online.”

The Kinetic Group will trade on the New York Stock Exchange under the stock ticker “HUNT,” and the brand will feature original logo artwork of a North American ram. Sporting Products leaders unveiled The Kinetic Group’s branding to employees during an employee town hall on Aug. 10 at the CCI-Speer ammunition factory in Lewiston, ID.

“The performance of our products is so often measured in energy on target. Kinetic energy is the force behind our world-class brands and exhibits the spirit of the 4,500 American workers who represent our company,” Vanderbrink said. “The process of developing a new company name and identity has been exciting and inspiring. We’re all proud of the brands we represent and the products we make in our four American factories. Harnessing the enthusiasm of our employees throughout this process was pivotal to coming up with the best name and logo as we move closer to becoming a standalone company.”

Vista Outdoor first announced plans for the company to separate its Outdoor Products and Sporting Products segments into two independent, publicly traded companies on May 5, 2022. The effort is on schedule for completion later this year and required paperwork has been filed with the Securities and Exchange Commission.

“Sporting Products’ selection of The Kinetic Group as its new name has given Vista Outdoor a surge of energy as we prepare to separate into two independent, publicly traded companies,” interim Vista Outdoor CEO Gary McArthur said. “The dedicated, talented and hard-working employees of our Sporting Products segment have delivered a brand name and identity that will be the envy of the industry—much like the products they make at our factories around the United States.”

Companies that will be under The Kinetic Group’s corporate umbrella include Alliant Powder, CCI, Estate Cartridge, Federal Ammunition, Hevi-Shot, Remington Ammunition and Speer. “Together, they are the largest U.S. ammunition maker,” Yahoo Finance reported


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