On Aug. 20 Shoot United—a program quietly launched by Winchester Ammunition in late 2021—held a free, open-to-the-public event at the Hyatt Farms Shooting Complex in Polkton, NC, near Charlotte. People eager to get behind a trigger for the first time in their life dominated the crowd, estimated at more than 150.
The venue was ideal. The world-class facility offers rifle and handgun ranges, along with sporting clays courses, clubhouse, grill and covered pavilion that overlooks the landscape in spectacular fashion. Ammunition and guns were provided, along with lunch. As that dinner bell was about to ring, though, it became apparent everyone was more interested in sending rounds downrange than eating.
This was not an inexpensive venture and corners were not cut. A tram drove participants to each stage and carts were even available for those with limited mobility.
We asked Jason Gilbertson, director of marketing for Shoot United, about the program. “There is a significant need and responsibility to share accurate, helpful information in responsible firearm ownership, safety and all the benefits of the shooting sports,” he said. “There are millions of people who have never been exposed to firearm ownership, as well as new firearm owners who are searching for information and opportunities to properly train and learn. Shoot United is an initiative built to showcase all the benefits of the shooting sports and firearm ownership. It’s time spent with family and friends, it’s a recreational activity that is exciting and fun. Shoot United will be a great resource for people who are just getting started in their firearm ownership journey.”
Attendees who Shooting Illustrated spoke to came from diverse backgrounds. Three matriarchs from at least one family were there. A young mother was eager to learn more about protecting herself and her young baby. She’d never shot before and after getting behind a suppressed modern sporting rifle was wearing a wide grim.
Another woman was trying to resume the sport comfortably after surgeons implanted plates and pins to repair her broken wrist. A couple that just moved from restrictive Illinois was there, along with people from all walks of life and backgrounds.
It was a diverse mix, one that also included a few experienced shooters offering moral support for a loved one. It wasn’t needed, though. Instruction was friendly and one-on-one at the firing line. That was backed up by a line of range safety officers who maintained standard throughout the event.
“Winchester is wholly committed to the Shoot United initiative,” said Brett Flaugher, president of Winchester Ammunition. “It’s all about delivering positive messages about the shooting sports and firearm ownership to new audiences. The shooting sports are very inviting and we have high expectations that it will bring new energy and excitement to millions of people who are eager to learn and participate.”
