Federal Premium Launches Custom Shop for Ammo

posted on October 29, 2019

Unlike many industry custom shops, Federal Premium took a different route when it introduced a new, online, custom-loaded ammunition shop that allows enthusiasts to choose from several different specialized centerfire rifle and shotshell offerings. Orders placed on Federal’s Custom Shop are shipped direct to the consumer.

Loads available—for 10 different rifle cartridges currently—feature a wide selection of the best bullets from Federal Premium, Nosler, Sierra, Berger, Barnes and more. Chamberings include 6.5 Creedmoor, .300 Win. Mag. and .308 Win., all rounds of particular interest to long-distance enthusiasts.

“The Federal Custom Shop is an all-new way to deliver your preference of the perfect centerfire rifle or shotgun load built by our ammunition experts,” said Federal Ammunition President Jason Vanderbrink.

Other cartridges available include 6.5-284 Norma, 257 Wby. Mag., .243 Win., .257 Roberts +P, .270 Win., .270 WSM, 7 mm Rem. Mag., .30-’06 Sprg., .300 WSM and .338 Federal. Shotshell customers can custom order a large variety of loads including 10-gauge and 28-gauge. Shotgun Loads with unique payload sizes or loaded in 2-3/4 hulls for a lower recoil are also possible. The long list of options currently on Federal’s Custom shop will change as the shop grows.

“If it’s not in Federal’s vast catalog as factory-loaded ammo, we may have it listed on our website as a load we will custom hand-load for you,” Vanderbrink said. “We now have a specific selection of rifle and TSS shotshell loads that we will build on-demand, per order. For example, Barnes 120-grain Tipped TSX in 6.5-284 Norma and 28-gauge TSS turkey loads aren’t products we list in our catalog, but you can certainly order them through our Custom Shop.

Each Custom Shop round is handloaded to order by the company’s team of expert engineers in a state-of-the-art reloading workshop. The veteran craftsmen combine the best components with extra quality checks at every stage for the most consistent velocity, accuracy and overall performance. Loads are hand-checked for final inspection and cleaned before custom packing in a durable box signed by the engineer who hand-loaded it.


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