Winchester is responsible for product development, manufacturing, marketing and sales. The alliance connects world leaders in firearms and ammunition manufacturing, as well as legendary brands.
“An alliance with Browning allows us to drive strategic ammunition products deep into the hunting and shooting sports categories,” said Brett Flaugher, vice president of sales, marketing and strategy for Winchester. “This is a significant milestone in the history books of both companies.”
Browning Ammunition will be on store shelves in 2016 and is designed to the highest standards of innovation, precision and technology. Browning's new X-Point bullet technology, optimized for personal defense, will be available in a variety of popular defensive handgun calibers.
“Browning Ammunition builds upon the legacy and heritage of our brand while introducing innovative products that will carry the iconic Buckmark™ symbol,” said Travis Hall, Browning president and CEO. “It is a tremendous opportunity to partner with Winchester, the world’s leading manufacturer of ammunition for shooters and hunters.”
Stay tuned for more information on this new partnership and ammunition as it becomes available.