The display in front of the SIG Sauer booth pretty much says it all.
With the new MCX rifle, new .300 AAC Blackout SIG Ammo, SIG Red-dot sight and suppressor, SIG is positioning itself as the do-it-all company. The company appears to be positioning itself as the "one-stop shopping" spot for military and civilian hardware, with many items blurring the line between the two groups.
The MCX rifle and suppressor line seem to be the most prominent, with R&D being poured into bringing about this new rifle-caliber brand and improved sound suppressors to go with it. The new MCX in .300 AAC Blackout, paired with the subsonic SIG Ammo and a suppressor, goes a long way toward having a quiet option for rifle shooting.