Crimson Trace, Green Lasers, and the Future

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posted on January 20, 2015
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I had a few moments to chat with Lane Tobiassen, the president and CEO of Crimson Trace, in the Crimson Trace booth today. We discussed the current state of laser aiming sights, where Crimson Trace was headed, and whether or not the company was going to change its name to Emerald Trace given the large number of green laser sights being made (there are no plans for a name change, but if you hear "Emerald Trace," remember you saw it at Shooting Illustrated first!)

One of the many new products for 2015 is the new Railmaster green laser, the CMR-206. The company's most popular universal laser is the Railmaster in red (CMR-201), and Crimson Trace has worked hard to bring a green laser in the same size and utility to market. The most amazing thing is the price: the CMR-206 retails for $199, while the red laser CMR-201 retails for $159 - the company managed to bring the green laser to market for only an additional $40.

What's the future for Crimson Trace? Tobiassen would only offer a single word: integration. Look to Crimson Trace to work more closely with its partners to bring more handguns to market with fully integrated lasers as OEM equipment.

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