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2021 Shooting Illustrated Golden Bullseye Awards

To win the coveted Golden Bullseye Award, a product must offer a combination of innovation, utility, reliability, outstanding performance and value to the consumer.

Shooting Illustrated 2021 Golden Bullseye and Pioneer Awards Announced

Shooting Illustrated, the National Rifle Association’s Official Journal covering personal protection, is proud to announce the winners of its 2021 Golden Bullseye Awards.

2020 Shooting Illustrated Golden Bullseye Awards

Only those products that offer a combination of innovation, utility, reliability, outstanding performance and value to the consumer can win the coveted Golden Bullseye Award.

2018 Ammo of the Year: Hornady Black HD SBR

When personal protection is your goal, you demand the best to ensure your safety and survival. Combining innovation, performance, value and superior quality, this year’s choice for Ammo of the Year is the SBR option in the Hornady Black HD line.

2018 Optic of the Year: Steiner P4Xi Riflescope

When personal protection is your goal, you demand the best to ensure your safety and survival. Combining innovation, performance, value and superior quality, our 2018 Optic of the Year is the Steiner P4Xi riflescope.

2018 Shotgun of the Year: Mossberg 590 Shockwave

When personal protection is your goal, you demand the best to ensure your safety and survival. Combining innovation, performance, value and superior quality, this year’s Shotgun of the Year is the Mossberg 590 Shockwave.

2018 Rifle of the Year: Savage Arms MSR Line

When personal protection is your goal, you demand the best to ensure your safety and survival. Combining innovation, performance, value and superior quality, this year’s Rifle of the Year award goes to not just one rifle but all four rifles rolled out in the Savage Arms MSR lineup.

2018 Handgun of the Year: FN America FN 509

When personal protection is your goal, you demand the best to ensure your safety and survival. Combining innovation, performance, value and superior quality, this year’s Handgun of the Year award went to the FN 509 from FN America.

2017 Golden Bullseye Awards

To win the Golden Bullseye Award, a product must showcase innovation, performance, value and overall superior quality. The 2017 recipients all offer such characteristics, and do so in a manner that stands out from the crowd.

2016 Golden Bullseye Awards

Our picks for the 2016 Golden Bullseye Awards showcase quality, innovation, value and performance that made them stand tall in a market crowded with great products.

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