Kel-Tec has developed a reputation for innovative and affordable firearm designs. Its new PF-9, a polymer-and-steel pistol chambered in 9 mm, is designed to fill a niche in Kel-Tec's line between its P-3AT (a single-stack, 8.3-ounce .380 ACP) and its P-11 (a double-stack, 14-ounce 9 mm), and it is a hybrid of the two designs.
Mark Muller, owner of Max Motors in Butler, MO, gained his 3 1/2-year-old company national notoriety in August 2008 when it gave away vouchers for a handgun with every vehicle sold that month. Sales went up 35 percent. This year's August promotion offered vouchers for an AK-47, generating a media frenzy that included this CNN interview where he gets the best of an anti-gun reporter.