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Sightmark Introduces New Reticle Riflescopes

Sightmark's new line of Triple Duty Riflescopes provide a reticle for every style of shooter, whether the application is tactical, hunting or competition shooting.

Carl Zeiss Introduces the New 30 mm Conquest Duralyt Riflescope Line

Carl Zeiss Sports Optics introduces the new 30 mm Conquest Duralyt Riflescope line, available in 1.2-5x36 mm, 2-8x42 mm and 3-12x50 mm models.

Lucid Announces Advantage Riflescope

LUCID is proud to announce LUCID's first step into high power weapons mounted optics with the new ADVANTAGE rifle scope. The first step in this line is a 6-24x50 tactical styled optic.

Leupold's VX-6 Gets FireDot Illumination

The FireDot system leads the eye naturally to the center aiming point and makes target acquisition quick, precise and simple.

Vortex Redesigns Crossfire Riflescope Series

Vortex completely redesigned its Crossfire riflescope series for 2012 taking them to an entirely new level. Clearer optics, a tougher build, better eye-relief and a more forgiving eye box are hallmarks of the updated line.

Vortex Optics Adds First Focal Plane Models

Always the innovator, Vortex Optics added first focal plane models to its popular Viper HS Riflescope series.

Quantum Optical System a Clear Difference for Leupold VX Riflescopes

All Leupold® Golden Ring VX riflescopes in the 2012 line feature the Quantum Optical System to maximize the light management capabilities and overall performance of each model.

First Look: Sightron SVIII 5-40x56 ED Riflescopes

Sightron is launching their new SVIII 5-40x56 ED line of premium riflescopes.

First Look: Zeiss LRP S5 FFP Riflescope

Zeiss recently announced the launch of the new LRP S5 series of first-focal-plane riflescopes.

Optical Illusion

Browsing the web one evening, you see a great deal on a Leupold Mark 4 tactical riflescope—less than half the normal retail price. If that amazing deal sounds too good to be true, it's probably because it is.

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