Remington Getting Into the Handgun Market?

The Firearm Blog is quoting some sources that claim Remington is definitely entering the handgun market. The blog also poses some interesting questions about the move...so if your a Remington fan make sure you take a look.

Here's what Jim Shepherd at The Outdoor Wire wrote this morning.

"Remington Question Answered - Sort of
The Outdoor and Shooting Wires have received- and verified the accuracy of an internal Remington memorandum that effectively answers most of a question that has been making the rounds of the industry: Is Remington getting into the handgun market?

Short answer, yes.

An "Organizational Announcement" from Chief Marketing Officer Marc Hill to all of Remington's employees confirmed the existence of a Remington handgun team by naming Tom Taylor to the position of Senior Vice President of Marketing and Product-Handguns.

That's a definitive answer to the question, and should serve notice to the industry that Remington has no plans to lay off what has been a torrid growth pace over the past year.

To industry folks, Taylor's also a face both recognized and well-liked.

The affable former Vice-President of Marketing for Smith & Wesson, Taylor has most recently been the Executive Director of the Remington Outdoor Foundation, establishing, as Hill wrote, "the pillars and strategies for its long-term success." Hill also praised Taylor for his "vast amount of handgun experience" calling him the "ideal person to develop and lead our strategy for this important category."

Taylor has also continued to be extremely involved and committed to advancing the Honored American Veterans Afield (H.A.V.A.) organization, helping injured servicemen, veterans and their families get back outside. (Note: The organization hosted its largest event to date, the second annual National Family Day last week in San Antonio, Texas).

Prior to Smith & Wesson, Taylor was an executive with Coca-Cola in both sales and marketing.

According to the memorandum, Taylor will transition into his new position over the next sixty days, joining Remington full time on January 4, 2010.

And the Remington handgun strategy?

While attending the Remington 2010 product introductions, I asked the same question of Marc Hill. At that time, he declined comment, but it has been no secret in the industry that Remington has been "shopping" for a handgun company. Several names have been mentioned, but it appears the first product will be "organic" coming from inside Remington, rather than via acquisition.

A 1911 is in first-production testing, and may be ready for introduction at SHOT Show in January. That is a qualified date because the company seems more concerned in making a solid product before introducing it to the consumer public, eschewing other companies' practice of launching products and making adjustments on the fly.

Remington has been out of the handgun business for decades, but does have a handgun history to call from, should it remain "organic" and reintroduce new versions of older handguns.

From 1963 until 1998, the XP-100 was a solid member of the Remington product family. In fact, it is widely credited as having been the gun that started the sport of varmint shooting, and served as the initial platform for the .221 Fireball cartridge."